A growing number of U.S. residents report a lack of trust in federal, state and local public health agencies when it comes to vaccination. But, in a 2025 poll from KFF, 85% of respondents identify their doctor as the most trusted source of vaccination information. This member toolkit provides resources to encourage conversations between families and healthcare professionals for shared decision-making on vaccination.
The resources focus on the August-September back-to-school period, which coincides with the August observance of National Immunization Awareness Month. Additional resources will be added to continue these important conversations throughout the year, among various target audiences from expectant parents to older adults.
KEY MESSAGES FOR VAX2SCHOOL
- We all want to keep our families healthy. Vaccination is an important part of protecting our kids from preventable diseases.
- As a parent, you may have questions about vaccinations for your child.
- Your healthcare provider is an important resource. In fact, in national polling, a large majority of Americans said they trust their doctor for vaccination information more than any other source.
- At back-to-school time – or anytime throughout the year – talk to your child’s healthcare provider for answers to your vaccination questions. They’re your partner in shared decision-making on what’s best for your family.
RESOURCE LINKS FOR HEALTHCARE PROVIDERS
CDC – Vaccinations for Your Children; Talking with Parents: https://www.cdc.gov/vaccines-children/hcp/index.html
CDC – Vaccination Communication Resources for Healthcare Providers: https://www.cdc.gov/vaccines/hcp/resources/index.html
Let’s Get Real About Vaccines – Children’s Vaccine Resources for Healthcare Providers: https://www.letsgetrealaboutvaccines.org/childrens-vaccine-resources-for-healthcare-providers
American Academy of Pediatrics – Immunization Communication Aids: https://www.aap.org/en/patient-care/immunizations/communication-aids/
AAFP – Immunizations and Vaccines: https://www.aafp.org/family-physician/patient-care/prevention-wellness/immunizations-vaccines.html
N.J. Department of Health - Vaccines for Children Program: https://www.nj.gov/health/vaccines/programs/vfc/
SOCIAL MEDIA RESOURCES
Hashtags
#Vax2School #Vaccination #BacktoSchool #Immunization #NIAM #NationalImmunizationAwarenessMonth #Healthcare
Sample Social Media Content
Need answers to your vaccination questions? Talk to your child’s healthcare provider about the vaccinations that can protect against serious illness this school year. #Vax2School #NIAM
Give your superstar the best shot for a healthy school year. Talk to your child’s healthcare provider about vaccination. #Vax2School #NIAM
Make sure your kiddos are equipped with everything they need for a successful school year. Talk to your healthcare provider about vaccination. #Vax2School #NIAM
We all want to keep our families healthy. Vaccination is an important part of protecting our kids from preventable diseases. If you have questions about vaccination, talk to your healthcare provider about what’s right for you and your family. #Vax2School #NIAM
A new school year brings fresh starts and endless opportunity – but illness can interrupt your child’s learning, sports season and extracurricular interests. Timely vaccinations can keep your child active and thriving. Talk to your healthcare provider if you have questions about vaccination. #Vax2School #NIAM
August is National Immunization Awareness Month. Parents and healthcare providers are partners in protecting our kids and giving them a healthy start to the school year. If you have questions about vaccination for your child, talk to your health provider. #Vax2School #NIAM
Did you know? U.S. parents rank their family doctor as their most trusted source of vaccination information in a recent national poll. Don’t hesitate to ask your healthcare provider if you have vaccination questions. They’re here to help. #Vax2School #NIAM
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